Why Some People Stop Reading

IT'S SUCH A DISAPPOINTMENT when I hear people tell me, "Oh, I don't read." It's not so much that I want people to read because I want them to contribute to the industry and I want them to buy my books; it's more that I don't quite understand it. Public education has (so far; subject to change any way now) been provided up through high school in this country since circa 1892; literacy rates are at an all-time high, even though they virtually haven't changed in the last ten years and there's still a lot of work that needs to be done in this area, but organizations like Reading Partners (AmeriCorps, so long as it isn't de-funded) tackle head-on. E-readers have provided an unprecedented increase in accessibility to a million books in one little package; libraries remain free (provided you have an address, which is still a barrier for our homeless neighbors but some libraries are actively working to provide for their homeless patrons). I understand that book deserts are a thing, but the people from whom I hear "I don't read" aren't generally in/from book deserts; no, these are people with access to books and people with time to read, if they choose to dedicate/allocate it so.

I have a few theories as to why this is the case, particularly drawing from my own experience with reading, so I'll start with my own reading history: 

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